What we did:
The first step was to establish content pillars. A core part of TRYP by Wyndham's brand identity is that they are seen as local experts, therefore it was important to foster connection with local operators. We focussed pillars around insider tips on how to enjoy Wellington; showcasing décor, rooms, and hotel USPs such as the free breakfast and beverages in the lobby.
The second part to this was the content creation. TRYP had stunning photography, but UGC style videos were lacking. Two Brandsitters embarked on a TRYP trip to capture reel content. In just one 2 hour shoot, we captured enough reel content which we were able to repurpose into 17 different reels.
The third aspect was the coordination of 2x giveaways to grow awareness of TRYP, which resulted in a significant uplift in followers.
The final aspect was Meta advertising and Google ads to send traffic to the new TRYP website. Due to limitations with the global brand.