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What's the difference between a Marketing Plan and Tactical Strategy?

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Want to know the difference between a Marketing Plan and Tactical Strategy?

A marketing plan refers to a comprehensive document that outlines the overall marketing goals, objectives, and strategies for a business or organization. It provides a well-thought-out roadmap for achieving specific marketing outcomes, such as increasing brand awareness, generating leads, or driving sales.

On the other hand, a tactical strategy focuses on the specific actions, initiatives, and campaigns that are implemented to execute the marketing plan. It involves the detailed planning and execution of specific tactics, such as advertising campaigns, social media promotions, content creation, email campaigns, and other marketing activities.

For example:

A goal of your marketing plan is to focus on customer retention during the next 12 months due to a recession.

Your tactical strategy might involve surveying all customers who have recently decided to not continue working with you and getting feedback from them on why it is they're leaving. You find out it is because they think you're too expensive so you run a social media campaign to re-educate your audience on the amount of additional value you provide over your competitors making it worth the price tag.

Our parting words...

In summary, a marketing plan is a high-level strategic document that sets the direction and goals for marketing efforts, while a tactical strategy involves the specific actions and initiatives undertaken to implement and execute the marketing plan effectively.

Looking for an agency partner to help you create a Marketing Strategy or Tactical Plan? We'd love to chat.


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