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The Do's and Don'ts of Email Marketing

Tackling email direct marketing (eDMs) for the first time can be a daunting task. It’s important to put your best foot forward when communicating directly with your customers. Where to begin? If you’ve got your email list ready to go, here’s a rundown of the dos and don’ts of email marketing.

DO: Personalise your emails

Nothing screams “I’m a robot!” like a generic email sent to a mass audience. Personalisation is key to making your subscribers feel special and valued. Use their first name, mention their recent purchase or activity on your website (this isn’t as creepy as it sounds), or send them personalised recommendations based on their interests. The more you personalise your emails, the more likely they are to convert into loyal customers.

DON’T: Spam your subscribers

Sending too many emails in a short amount of a time is a surefire way to end up in your subscribers’ trash. They subscribed to your email list because they were interested in your products or services, not because they wanted to receive an email update every day. When you send emails, make sure they are well thought out, relevant content at a frequency that isn’t annoying. For this, we recommend once or twice a month (unless you’ve got a really, really compelling offer); email too frequently and you’ll start receiving a lot of unsubscribes.

DO: Use attention-grabbing subject lines

Your subject is the first thing your subscribers will see when they receive our email. Make sure it’s attention-grabbing and enticing enough for them to open your email. Use humour, curiosity, or urgency to pique their interest. But be careful to not use your subject lines as click-bait, make sure the subject line actually matches the content of your email, or your subscribers will quickly lose trust in your brand.

DON’T: Use Jargon or complex language

Avoid using industry jargon or complex language your average Joe wouldn’t understand. The goal is to communicate with your subscribers in a way that is easily digestible and understandable. Keep it simple and straightforward.

DO: Use a clear call-to-action

Every email should have a clear call-to-action (CTA) that tells your subscribers what you want them to do. Whether it’s to sign up for a service, purchase a product or read a blog post, make sure your CTA stands out and is easy to find. For this, use a contrasting colour, bold font, or a button to make it clear what action you want your subscribers to take.

There you have it, a few quick Do’s and Don’ts to get you started on your email marketing journey. If you’re feeling overwhelmed and unsure where to start, reach out to us and have your eDMs handled from start to finish!

If you’re looking for assistance with your eDMs, reach out to us and we’ll take care of the rest!


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