Circularity & XLabs
Post-pandemic event success
Circularity is a Circular Economy consultancy based in Auckland. Circularity runs XLabs LIVE, a five day circular economy design sprint for businesses, where participants can develop and prototype circular economy concepts. The first year of XLabs was a sell-out success in early 2020. In a post-pandemic world, facing decreased corporate budgets and an increase in ticket prices, the landscape for XLabs LIVE 2022 was vastly different.
Challenge
Launching an event is a big job, especially in a recently-post-covid world. Brandsitters were tasked with growing awareness of XLabs and making it easier for leads to progress down the funnel. With a short road to event day, we only had a 6 week timeline to plan, develop and execute the launch funnel.
Strategy
We worked with the Circularity & XLabs team to optimise their sites and create a dedicated landing page for XLabs LIVE. Then we ran a strategic campaign across Youtube, LinkedIn & Newsroom & assisted with the organic content strategy to nurture attendees in every stage of the funnel.
Results
39
Leads
2,181
Clicks
+800
LinkedIn followers
(across Circularity and XLabs' pages)
