beachgrove
From bricks to clicks
Situated just 900 metres from central Kaiapoi, Beachgrove is the perfect up-and-coming development for first home buyers, families and investors alike. With a neighbouring primary school onsite childcare centre and planned development of shops, hospitality venues and a rest home, this is one development with strong future potential.
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Challenge
In a declining market, Beachgrove needed to position themselves as the perfect entry-level home for families looking for something more affordable.
Strategy
Utilising Beachgrove's eye-catching brand identity, we were able to market Beachgrove as both a great community and as a place with many exciting developments to come.
Across social, we showcased community events, local highlights, development updates and testimonials through static, reels and story posts.
We centre Beachgrove's advertising strategy around where their buyers are, and utilise a combination of Meta, Google and Neighbourly where appropriate. Each month Brandsitters refines creatives, targeting and messaging to ensure we are continuing to drive meaningful results for the Beachgrove team.
Results
